Nick Offin to head up Toshiba’s sales, marketing and operations in Northern Europe

Toshiba Europe has appointed Nick Offin as the new head of sales, marketing and operations in Northern Europe.

Offin is succeeding Neil Bramley as his 23-year tenure with the business draws to a close.

Bramley was responsible for the B2B PC and Solutions business in Northern Europe for both partners and clients across all business market sectors, as well as SMB across Europe.

Over the last two decades, his career at Toshiba included work with corporate, public sector, and SMB organisations, as well as channel reseller and distributor partners and associated business management.

Bramley has chosen to leave the business to pursue some personal objectives outside of his professional role for a period of time.

“My two decades at Toshiba have been the most fulfilling years of my professional life. I’m very proud of what my team and I have achieved during my time here and whilst it’ll be bittersweet to close this chapter of my career, I am excited about my plans and confident Nick Offin couldn’t be better suited to take the business forward,” said Bramley.

“His wealth of experience within the technology industry alongside his expertise in strategic international expansion efforts will benefit the division greatly.”

Offin, previously Toshiba Information System’s head of B2BsSales-Northern Europe, assumes his new responsibilities effective from 1st July. Having been selected to take on his new role following the roll-out of the dynaEdge DE-100, and companion Assisted Reality AR100 Viewer smart glasses, Offin will work to promote growth within the public, corporate and mid-market sectors with a focus on the industrial, healthcare and education industries. He’ll be working to continue to build Toshiba’s presence in these sectors across Northern Europe.

“Over the past five years, expanding my remit beyond partner-driven activity to include a wide variety of market approaches has given me the chance to focus on the strategic growth of the business from a truly international level,” said Offin.

“I’m looking forward to continuing to support and nurture strong customer relationships across our key vertical sectors and steer the businesses’ marketing and sales efforts during a genuinely exciting time for us.”

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