Dell launches new flagship storage array at Technologies World 2018

Dell kicked off the second day of its Dell Technologies World event in Las Vegas with the launch of several new data centre solutions, chief among them being the rather impressive looking Dell EMC PowerMax. 

The PowerMax is the firm’s new flagship storage array, with Dell claiming it to be the world’s fastest, delivering up to 10M IOPS2 and 50 per cent better response times and two times faster than the nearest competitor.

The company backed up the necessity for such a speedy server and radical IT modernisation with a recent ESG global survey commissioned by Dell EMC and Intel of 4,000 decision-makers. 81 per cent of respondents agreed that if they do not embrace IT Transformation, their organisations no longer will be competitive in their markets.

“The Modern Data Center is the proving ground for our customers to gain a digital advantage over their competition and achieve better business outcomes,” said Jeff Clarke, vice chairman of products and operations at Dell. “Dell EMC is delivering the modern data Centre innovations that our customers require, with new solutions that are engineered using future-proof technology to take on the data centre challenges of today and to support the next big thing that our customers are imagining for tomorrow.” 

In addition to being what the company brands as ‘the future of enterprise-class storage’, PowerMax is architected with end-to-end NVMe to support NVMe-over-Fabrics and high-speed, low-latency Storage Class Memory (SCM)5. In addition – and potentially most interestingly – the PowerMax OS includes a built-in machine learning engine. What this AI brings is autonomous storage without any strain on processing power. The company argues that machine learning is the only cost-effective way to leverage SCM, and it should know – Dell EMC currently analyses 425 billion data sets in real time across its high-end All-Flash customer base. 

In order to make transition to PowerMax smooth and easy for customers, the company offers what it calls its ‘Dell EMC ProDeploy Plus’ service. It says that this will lead to up to 66 per cent faster deployment and up to 49 per cent fewer technical support calls.

Dell EMC’s Modern Data Center solutions PowerMax and XtremIO X2 with native replication, as well as VxBlock System 1000 with XtremIO X2, are available now. VxBlock System 1000 with PowerMax support will launch this summer. Dell EMC PowerEdge MX has planned global availability for the second half of 2018. 

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