Target Appointed Exclusive AVerMedia Distributor

Target Components has been appointed exclusive distributor by audio-visual devices manufacturer, AVerMedia.

The appointment covers AVerMedia’s portfolio of AV streaming, capture and conversion devices, the newest of which is the Live Gamer Portable 2 Plus, a full HD live streaming and capture device with native 4K passthrough and inbuilt green-screen capabilities via its Rec4 software.

The Taiwanese manufacturer was founded in the early 1990s, researching and manufacturing digital imaging technologies, resulting in the acquisition of a number of patents in image and video processing. It has since developed a wide range of viewing solutions for PCs, tablets, mobile and TV, most recently addressing the live-stream/ real-time editing gaming and podcasting markets, as well as developing classroom AV solutions.

Martyn Kirby, Target’s head of purchasing, explained the opportunities: “Our partnership with AVerMedia is a great opportunity to address the gaming market where live streaming, vlogging and ‘being seen’ is an important part of it for participants and the audience. The AVerMedia range covers all bases, from live streaming and capture for broadcast, professional grade microphones for commentaries and excellent software.”

He continued, “We’ve seen other brands with products that do go some way to offering a good value and usable solution but no-one has the same pedigree or focus on the consumer AV market as AVerMedia. And it doesn’t stop at gaming; whether you’re converting VHS to DVD, creating your own podcasts and vlogs, product reviews or content for websites, we can supply the AVerMedia device that does it best.”

AVerMedia’s UK and Ireland sales manager, Steve Arnott, also commented; “We’re delighted Target are on board – they have customers from a huge number of markets that can be addressed with AVerMedia devices – gamers are an obvious one and we have a whole range dedicated to them for consoles and PCs, but we also have a number of solutions available for business, education and the public sector. With Target’s relentless positivity and customer focus, we’re really excited to get AVerMedia out to these different markets and fully expect new markets to appear out of their diverse customer base.”

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