Life in the Channel: Aileen Primrose

How long have you been at Eureka Solutions and what is your role?

I have worked at Eureka Solutions for almost 10 years now. In that time I have worked as the director for sales and marketing for just over two years. To put it simply, my role is to achieve our corporate sales objectives. But I don’t do it alone. In order to succeed in our ambitions it takes a phenomenal team effort and it is my role to orchestrate and oversee what everybody gets up to. I have to makes sure that my focus is spread evenly across the entire spectrum of the company, from business development through to the sales process. But most importantly I have to ensure that the customers we have in our portfolio continue to be delighted with our working relationship.

What is the best piece of advice that anyone has ever given you throughout your career?

The most important words of guidance that I’ve ever received in my working life is that a leader’s action should inspire other people to learn more, do more and become more. With a strong leader, people can easily overcome any current and future challenges that they come across in their working lives, and this is very important to me. For me, I believe that it’s also vital to never stop asking questions and to never stop learning. I’ll happily admit that I am the first person at any meeting to hold my hands up and say if I don’t understand something. I think that the perceived stigma of asking questions hampers the development of a professional in their career as a leader and can really put a dent in their growth within their chosen industry.

What is the most unexpected thing that’s happened to you at work?

There are so many things I could talk about here, but I’d have to say that the most unexpected thing that’s happened during my career really is the rate of the growth of our company. I have been lucky enough in my time at Eureka to witness the company experience massive growth in sales and the doubling of our staff in a relatively brief period. Once again this is largely thanks to the great team mentality we have here. I am certain that our huge levels of growth would have been much more difficult challenge if it weren’t for the strength of the team at Eureka Solutions.

If you didn’t work in the Channel, what would you be?
It might seem strange to say now, but when I was younger, I wanted to be a vet. Looking at that it seems a million miles away from what I’m doing now. I still love animals, of course, but I feel the same passion today about my carrer in the UK IT Channel as I felt for the animals when I was growing up.

How should people get in touch with you?
If you are planning to review your current business applications or wish to consider implementing a cloud solution, we should talk! Please do not hesitate to get in touch if you would like to seek some advice and would like an expert opinion from an enthusiastic bunch of people for whom the Cloud is second nature. You can get in touch with us by picking up the phone and calling 01355 581 960 or by heading over to  

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