Westcoast rebrands as it focuses on Channel services

Westcoast has rebranded for the first time in ten years as it aims to focus more on Channel services. Unveiling a fresh new website with ‘enriched content’ ad reseller enablement resources, managing director Alex Tatham said that the rebrand marks the next chapter in Westcoast’s story.

He said: “We are delighted to launch a new chapter in Westcoast’s amazing growth story. We want to show our business can continue to service our ever-growing and changing customer base with a wide range of services bound together with the Westcoast brand promise of unrelenting excellence.”

He added: “As we move progressively beyond traditional IT distribution to fulfilment, cloud enablement, configuration, enhanced logistics, merchandising and marketing of a huge range of products, we want to demonstrate that all of these services are delivered with the flexibility and energy for which Westcoast is renowned. It’s a great time to be working at or with Westcoast. I look forward to continuing our phenomenal growth and taking our brand image even further afield.”

The new look represents Westcoast’s first major rebrand for a decade. The company’s new website (www.westcoast.co.uk) has been completely re-engineered and redesigned. It features a new front-end interface created to help new and existing customers to find the content they’re looking for quickly and easily.

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