Sales of desktop monitors are up in western Europe, with strong financials recorded in the third quarter. According to Context, revenue increased by 12 per cent, signalling greater sales moving forward.
Most vendors registered revenue increases, and these reached €374 million overall for the first six weeks of Q4 2017. For the second quarter in a row, consumer-targeted monitors outperformed those aimed at business: unit sales of the former increased by 9 per cent year-on-year and revenues by 19 per cent, while the latter saw a revenue increase of only 6 per cent alongside flat unit sales.
The fastest growth in early Q4 was in sales of high-end consumer monitors. Revenues from more expensive models have also increased, with those above €300 increasing by nearly 42 per cent year-on-year.
“Key factors in the outstanding revenue increase for the period include the product-mix shift toward higher-performing items”, said Dominika Koncewicz, senior analyst at Context. “These include displays, such as gaming monitors; the growing number of high-value monitors, such as the recently launched 49" ultra-wide Samsung; and sales to retailers in the weeks leading up to Black Friday.”