Black Friday has long been the near-exclusive territory of big-box retailers and online giants, but 2017 will see a greater number of small retailers making the most of the sales day than ever before.
According to research from YouGov, 23 per cent of Small and Medium-sized enterprises (SMEs) in retail are looking to participate in Black Friday this year, up from 14 per cent last year. More than a third (35 per cent) say that Black Friday is one of the most important days of trading each year, with 82 per cent of those participating expecting to sell more stock on Black Friday than on an average day.
Small business selling through Amazon Marketplace are preparing for record-breaking Black Friday sales, offering deep discounts on thousands of great gifts for friends and family throughout Amazon’s Black Friday Sale event.
The Black Friday Sale on Amazon.co.uk will run from midnight on Friday 17th November until 23:59 on Sunday 26th November. As well as ‘Deals of the Day’, there will be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – introduced throughout the sale with new deals becoming available as often as every five minutes.
The YouGov research also found that SME retailers believe Black Friday would be even more of a success if customers can discover their businesses and deals online. To help make that a reality, today six small British businesses are taking centre on their own dedicated page, giving potentially millions of customers on Amazon.co.uk the chance to learn more about some of the small businesses taking part in the Black Friday Sale.
Gayle Hunter of Luxelu, a brand that saw an uplift of 300 per cent on its standard sales last year said: “Black Friday has grown for us year on year, and it’s helped us to grow our business by increasing sales and reaching new customers. We’re expecting this year to be bigger and better than ever before, with more customers discovering our products, helping to build our brand in the UK and across Europe.”