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European disties see PC revenues soar

Europe’s largest disties have seen year-on-year rises in PC revenues. According to data published by Context, the European IT market is proving profitable for Western European distributors.

Revenues from PC sales were up by 11 per cent year-on-year – to just over €1 billion – during October, throughout Europe. Norwegian disties have seen the biggest profit increase with revenue up 25.9 per cent. Portuguese disties have also posted strong revenue with figures up 20.7 per cent year-on-year. Meanwhile the UK distributors saw PC revenue growth of 12.8 per cent. 

And this was on the back of a 9 per cent growth in Europe during the third quarter of the year. The ongoing increase continues to be driven by year-on-year rises in distributors’ average PC sell prices (ASPs), which have increased enough to compensate for a decline in volume sales.

Across Western European distribution, PC ASPs in October 2017 stood at €581, up 18 per cent on the same period last year. This rise began around then and is a result of the effects of currency fluctuations, the need for vendors to offset rising component costs and a product-mix shift toward higher-value items such as gaming systems and high-performing notebooks.

"While the PC price rises we’ve seen across distribution over the past year have recently begun to level off sequentially, they still show a significant increase when looking at a year-on-year comparison”, said Marie-Christine Pygott, senior analyst at Context. “In October, PC prices were up year-on-year across all countries, and in most countries this led to PC revenue growth in distribution despite weaker volume performances.”

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