Telford-based distributor GNR has announced the signing of an exclusive partnership with HiWatch, a new brand of the world’s leading video surveillance supplier HikVision, in an effort to place the distributor firmly on the security hardware map.
HiWatch products are designed specifically for semi professional or amateur installers and home users and are not available for the professional CCTV distributors or installers. Its products meet the growing demand for quality home security solutions without an expensive installation and setup cost. As a sub brand of HikVision, HiWatch products will come with the added benefit of excellent pre and aftersales support from the experienced and highly accredited, UK based HikVision engineers, ensuring a fast and trouble free warranty.
Over the past several years HikVision deepened its knowledge and experience in meeting customer needs in various vertical markets, including public security, transportation, education, healthcare, financial institutions, and energy, as well as intelligent buildings. Through this research they identified a growing demand for quality home security products.
The HiWatch business model is built on four cornerstones: Leading Technology, Affordable Price, Easy Installation, Limited Sales Channel. As the exclusive distributor of HiWatch in the UK, GNR Tech will manage the launch of the brand into the channel and build a qualified database of accredited resellers to ensure disciplined pricing in order to achieve attractive margins for its resellers.
“As a company, we were very impressed with the HikVision product range, business model and market strategy. The accredited reseller initiative will offer fantastic value add to our resellers enabling attractive margin opportunities,” stated Dave Stevinson, managing director of GNR Tech. “The exclusive partnership with HikVision cements our foothold within the video surveillance market, and are very optimistic of the growth of the brand”
Jenkin Dai of HiWatch said of the deal: “The partnership with GNR is great news for HiWatch by HikVision. The distinctive feature of HiWatch is the combination of competitive price and high quality components. This offers resellers a unique opportunity to buy specifically designed products that are a cost effective and quality alternative to existing video surveillance brands.”