Cloud adoption increases across EMEA

66 per cent of companies across Europe, the Middle East and Africa (EMEA) are using cloud applications like Microsoft’s Office 365 or Google’s G Suite, new research from data protection company Bitglass has found. This is a year-on-year increase of 59 per cent. 

France and the Netherlands have the highest rates of cloud adoption at 82 per cent and 78 per cent respectively, whilst the UK and Germany have failed to take on cloud-based technology at the same rate.

Eduard Meelhuysen, EMEA vice president of sales at Bitglass, said: “European companies were among the first to recognise the benefits of the public cloud, but have long struggled to protect data as it moves beyond the network perimeter. 

“In recent years, cloud security solutions have evolved to meet the security, privacy, and compliance needs of companies in the region, driving massive growth in adoption.” 

The Netherlands and Germany are the two most security conscious countries in Europe. 52 per cent of companies located in the Netherlands which use Office 365 also use a SSO solution, second only to Germany at 55 per cent. By contrast, only 23 per cent of organisations use Office 365 SSO, with as little as five per cent using G Suite SSE. This is about half of EMEA SSO usage, indicating that EMEA is far more security conscious when it comes to the cloud. 

Additional findings show European media and technology companies have the highest rates of cloud adoption at 87 per cent and 83 per cent respectively.

Office 365 adoption far outpaces G Suite in Europe, used in 43 per cent of enterprises to G Suite’s 22 per cent. That lead is widened to a 2:1 ratio in the UK, Germany, and the Netherlands.

Bitglass’ research team studied the domains of 8,000 EMEA-based companies to identify which cloud applications these companies used, and whether single-sign-on (SSO) security technologies were also being used.

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