Cyber Monday is biggest ecommerce day in US history

US consumers spent $3.45 billion on goods, this Cyber Monday, making it the largest ecommerce day in US online retail history. 

The data, gathered by Adobe Digital Insights, dismissed concerns surrounding sales over the Thanksgiving weekend impacting sales on Cyber Monday. 

Cyber Monday sales increased 12.1 per cent year-on-year and surpassed initial expectations that predicted total sales of $3.36 billion, according to Adobe Digital Insights.

The top-selling electronics units on the day include Sony’s PlayStation 4, Microsoft’s Xbox One, Samsung 4K TVs, Apple iPhones and Amazon’s Fire tablets. 

Principal analyst at Adobe Digital Insights, Tamara Gaffney said “Cyber Monday is on track to be the biggest online shopping day ever, surpassing our forecast by almost $27 million or 0.8 per cent.

“This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday. Prices are expected to start climbing after today as retailers shift attention to extend the season late into December with quick shipping deals and the option to click and collect in store.” 

Adobe Digital Insights also found eBay to be the most mentioned retailer on social media during Cyber Monday, defeating the likes of Amazon, Target and Walmart. 

Interestingly, Cyber Monday generated less revenue from mobile purchases than on Black Friday, which generated $1.19 billion – a 48 per cent year-on-year increase. 

Adobe Digital Insights, gathered its research data by measuring 80 per cent of all online transactions from 100 leading US retailers. Of every $10 spent at the top 500 US retailers, $7.50 goes through the Adobe Marketing Cloud sales platform.

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