Dixons Carphone will today launch the social media campaign #ThereForMe at the Heads Together World Mental Health Day event.
The online campaign aims to raise awareness about mental health issues, and acknowledges individuals who provide support for young people suffering from mental health related problems.
Dixons Carphone is a founding partner of Heads Together. The Duke and Duchess of Cambridge along with Prince Harry front this campaign.
Dixons Carphone cheif executive Seb James said: “Sadly we all experience tough times directly or indirectly at some point in our life, and although the catalyst may vary, the impact on our own mental health and those around us can be immense.
“As with everyone, mental well-being impacts my ability to be a good husband, father, son, friend and colleague, so I am delighted to be supporting Heads Together with our charity partner The Mix and raising awareness on World Mental Health Day.”
The Mix has been Dixons Carphone’s charity partner for 15 years. It helps provide resources to 2 million young individuals each year with mental health problems.
Chris Martin, CEO of The Mix, said: “Every day, The Mix works with young people struggling with their mental health through our digital, social and mobile services. We are enormously excited to be joining Dixons Carphone and the Heads Together campaign to launch the #ThereForMe campaign online, in Currys PC World and Carphone Warehouse stores across the country.
“This innovative use of social media is a huge step towards challenging stigma around talking about our mental health by celebrating the invaluable role that friends and family play in supporting our well-being when we struggle.”