Reseller profile: Primo It

This education specialist supplies IT to over 200 schools, colleges and universities. Not bad for a small 16-year old business from Shepshed says Primo IT education and contract manager Richard Harland.

Primo IT has carved out quite the niche for itself in the IT reseller space as a supplier to education institutions of all shapes and sizes. 

Situated in Shepshed, a small town in Leicestershire, the company has over the course of its 16-year life become a major player in providing tech to schools, colleges and universities.

As a company that primarily focuses on catering to education institutions, Primo IT’s speciality is creating bespoke solutions in the supply of IT hardware and software consultancy. 

Primo has beaten the competition of several considerably larger businesses to be awarded as a supplier on the ITRAP framework agreement. 

ITRAP – standing for IT Related Accessories and Parts – is an agreement that enables Primo IT to supply equipment to hundreds of education institutions. 

“It means a huge amount to us, we have now been rewarded for our hard work in regards to customer service and attention,” said Richard Harland, Primo IT’s education and contract manager.

For a small company, Primo IT has quite the workload, currently supplying IT “to over 200 schools, colleges and universities”.

But in spite of the scale of Primo’s operations, Harland believes that the company’s unique business model makes it stand out over the competition. 

This boils down to one main aspect that the education and contract manager recognises: “The website is there to service the company, the company isn’t there to service the website.”

It’s a simple adage but one that Primo defines itself by. 

“As the smallest company on the framework we firmly believe our focus on customer service and account management is an important factor on why customers choose us over the competition,” Harland says.

“We want to spread the word, so people know that there is a company out there that has a personal touch – and can provide them with a customer service that some of the other companies may not offer.”

Primo IT is a reseller specialising in supplyng IT for education institutions.

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