UK end-users prefer biometric logins

50 per cent of Brits would prefer to use biometrics as an alternative to traditional passwords, according to a recent survey conducted by Gigya.

According to a survey taken by 4,000 people in the UK and USA, 80 per cent of people believe that biometric logins are far more secure than traditional usernames and passwords.

Biometric technology includes finger print scanning, voice recognition, facial recognition and iris scanning technology. 

Finger print scanning – popularised by Apple devices and iris scanning – a feature of Samsung’s new Galaxy Note 7 – are now commonplace secure access options for consumers.

Patrick Salyer, CEO of Gigya, said: “Consumer-focused brands require modern customer identity management infrastructures that support newer, more secure authentication methods, such as biometrics. 

Businesses that are already using advanced authentication methods demonstrate increased customer registration and engagement while enjoying greater login convenience and security.”

The survey also found that only 16 per cent of people follow secure best practices password code of conduct. Only six per cent still use the same password for all of their accounts.

Millennial and Generation X individuals are most likely to have used multiple biometric application login methods. This demonstrates that younger generations have become more accustomed to the technology. 

A preference towards biometrics demonstrates that the technology is a firm favourite amongst consumers, and indicates that it should see further adoption in devices going forward.

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