Ingram Micro encourages UK resellers with promotional cloud campaign

Ingram Micro is preparing to target UK resellers by rolling out a series of promotions.

These promotions are being launched with the intention of enticing resellers that are unfamiliar with Microsoft’s cloud services, along with enabling existing partners to do more via the company’s automated cloud platform.

In addition, the Microsoft Cloud Service Provider (CSP) program aims to make it easier for users to purchase next generation Microsoft products distributed via Cloud.

Apay Obang-Oyway, director, Cloud Northern Europe at Ingram Micro Cloud said: “What came out loud and clear from Microsoft’s WPC was its clear ‘CSP first’ opportunity and that is something we actively support. We have seen over the past year strong appetite for CSP amongst end customers within our partner base for a myriad of reasons.

This certainly continues as the move to cloud continues to drive digital transformation across all industries. Not only are we seeing our existing partners really beginning to scale their cloud proposition we are seeing new resellers coming on board as partners look to enhance their propositions to include Cloud as part of the comprehensive value in IT.”

Partners will be able to amend and manage solutions for more than one end-user from one pane as well as adding new features, customers or services and download billing data.

Apay added ”It is our goal to not only bring on board new resellers onto the Microsoft CSP program, but to actively encourage existing partners to embrace Microsoft cloud solutions to strengthen their value within the customer base and increase the level of different subscriptions they undertake with the Ingram Micro Cloud Marketplace.

We see the most profitable and successful partners are those with double-digit number of subscriptions per end customer. More subscriptions means partners tend to also be selling more of their own native services.”

By shifting to Microsoft’s CSP program, resellers will be presented with an opportunity to boost end-user numbers whilst ‘selling more of their own native services.’

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