The second annual Prime Day was the biggest day ever for Amazon.
A statement released by Amazon states that "orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S".
“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” said Greg Greeley, Vice President, Amazon Prime.
“We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again.”
Many vendors in the tech channel have celebrated the effect that Prime Day had on their sales:
- “On Prime Day we had one of the largest sales days in our company’s 108 year history. Prime Day is a win for sellers and customers.” – Larry Frankel, Director of Business Development, Huppins/OneCall
- “We offered customers our best products at great deals and they responded in a big way. Prime Day helped us reach our highest sales day ever.” – Dovi Brafman, CEO of Sharkk
- “We are absolutely thrilled. Gaining access to millions of Prime members on Prime Day was a huge win for us.” – Brian Buccella, Vice President of Marketing at Segway
- “On Prime Day this year Etekcity experienced unprecedented growth not just in the U.S. but globally through Fulfillment by Amazon.” – James Li, Director of Marketing, Etekcity
- “Amazon gives small businesses an amazing opportunity to get in front of a new audience with Prime Day. Prime Day was our biggest sales day of the year!” – Bridget Hilton, founder, LSTN Sound Co.
Amazon noted that more than 90,000 TVs were sold and that a SanDisk USB memory stick was the highest selling item in Spain.
What are your thoughts on Prime Day? Does Amazon flooding users with drastically reduced prices harm sales or does it generate more buzz? Let us know in the comments below or by tweeting @PCR_Online.