Channel news roundup: Dell announces enhancements to PartnerDirect program, BT and Daisy join forces, Avast acquires AVG

We round up the latest channel partnerships, distribution deals, news and more from the IT and tech industry.

Dell announces enhancements to PartnerDirect program

Dell today announced enhancements to its PartnerDirect program including a new loyalty program for all partners working with Dell distributors, modifications to its EMEA rebate structure and additional incentives for new business including new programs and events throughout the year. All of these updates have been created to help partners, irrespective of level, grow their businesses with Dell.

With over 500 resellers registering during the initial six week pilot stage, partners will now have the ability to become a Dell Registered Partner through a simplified registration and on-boarding process, providing them with quick access to the Dell PartnerDirect portal where they can take advantage of training courses, sales enablement tools, marketing resources, Deal Registration, campaign materials and ongoing information from Dell on the latest products and solutions. 

Exertis adds new products to its range 

Exertis, a leading distributor of technology products for the B2B, mobile and retail markets, today announced further additions to its Smart Tech range of products and an outline of how it is helping retailers and etailers address this growing market. New products include the Drayton range of miGenie thermostats that enable users to control heating from an app on their mobile device.

Rod Slater, Exertis head of Smart Tech, said “With so many new products on the market, consumers need to be aware of which products are compatible with one another to make the most of the smart technology products that can add security, save on energy costs or enhance the décor and comfort of a home. Interoperability is a key selling point and retailers will gain increased customer satisfaction and sales by helping their customers understand and overcome this issue. Exertis is well positioned to address this with its wide portfolio and expertise in this area”.

Trojan boosts CEM department with equipment investment

Trojan has made a five figure investment to enhance the services provided by its contract electronic manufacturing (CEM) department, enabling the company to service a wider market. 

The firm has purchased two new pieces of equipment for its CEM department – a meteor semi-automatic screen printer and a 2D camera with laser view to add to its existing Automatic Optical Inspection (AOI) Mirtec MV-3L machine.

David O’Keeffe, operations director of Trojan, said: "This significant investment in equipment for Trojan’s CEM division will have a major impact on what we can offer to new and existing clients".

BT and Daisy join forces to develop the cloud communications market

BT and Daisy Group today agreed a new six year, £70 million cloud communications partnership, giving Daisy and its customers’ access to BT’s Wholesale Hosted Centrex (WHC) platform.

The WHC platform provides customers with unified communications services, which are hosted in the cloud rather than over the traditional private branch exchange (PBX) service. It has many features including cloud call recording, HD voice services, call analytics and web collaboration. The platform also uses, the Broadsoft plug-in, which supports applications from the Microsoft 365 suite such as Skype for Business.

As part of the deal, Daisy’s services will be migrated to BT Wholesale’s cloud platform over the next 18 months.

Target appointed official UK distributor of Gigabyte motherboards

Gigabyte has appointed Target Components as official UK distributor for their motherboards.

Target is now official UK distributor for the full Gigabyte range, adding to their existing deal on Gigabyte graphics cards and peripherals.

Gigabyte’s UK Sales Director, Nigel Sutch said: “We visit dozens of resellers every week, and Target’s popularity, reach and breadth is clear from their feedback. We were asked so often why Target weren’t a Gigabyte motherboard distributor, we put the question to Target themselves”.

Entatech boosts networking offering with Veracity launch

Entatech UK Ltd has announced a new distribution agreement with Veracity, innovators in solutions for IP video surveillance.

Veracity’s goal is to design, develop and market innovative transmission, storage and display products for use within network video surveillance applications. Veracity aims to support the evolution and deployment of mega-pixel video surveillance, designing unique products that solve real-world IP video problems

Dave Stevinson, Entatech Managing Director, commented: “We’re extremely excited to bring Veracity onboard to Entatech. We have worked hard to build up our networking reseller database, and the inclusion of Veracity will provide high margin opportunities for our customers and for Entatech to bring Veracity to the masses".

Tech Data appointed as exlusive distributor for Polaroid 3D printer

Tech Data has been appointed as the exclusive distributor for the new Polaroid ModelSmart 250S 3D printer in the UK and will be working with retailers and resellers to maximise the product’s potential in the consumer, education and commercial markets.

It is being brought to market through a three-year partnership between Polaroid and UK-based manufacturer, Environmental Business Products (EBP), which is Europe’s largest and longest- established manufacturer of inkjet cartridges. During this time, EBP will be the sole manufacturer of the Polaroid 3D printer and consumables range. Polaroid printers are manufactured exclusively in the UK.

Peter Lunn, Senior Category Manager for Print at Tech Data said: “Polaroid is an iconic brand-name and as well as being easy to set-up and use, the new Polaroid ModelSmart is what the market has been waiting for. It will be perfect for schools looking to acquire a usable and affordable 3D device and the growing number of home imaging enthusiasts. This is a fast-growing sector with huge potential.”

Avast acquires AVG for $1.3 billion 

Avast is pursuing the acquisition of AVG to gain scale, technological depth and geographical breadth so that the new organization can be in a position to take advantage of emerging growth opportunities in Internet Security as well as organizational efficiencies. The technological depth and geographical reach will help Avast serve customers with more advanced security offerings in the core business and new innovations in emerging markets, such as security for IoT devices.

Vince Steckler, chief executive officer of Avast Software said: "We are in a rapidly changing industry, and this acquisition gives us the breadth and technological depth to be the security provider of choice for our current and future customers.

"Combining the strengths of two great tech companies, both founded in the Czech Republic and with a common culture and mission, will put us in a great position to take advantage of the new opportunities ahead, such as security for the enormous growth in IoT."

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