Terra shows off new systems – including £799 Yoga rival – at reseller event

Growing PC vendor Terra/Wortmann AG held its second annual UK reseller event at the Coventry Transport Museum, and presented an impressive new line-up of products to delegates. 

The most interesting new device from the event was arguably the Terra 360-15 convertible, boasting a 15-inch touch-screen, standing 20mm high and weighing 2.19kg. Designed to stand up against the bigger more established PC vendors on the market, the 360-15 boasts an affordable £799 price tag and launches later this year.

The device was presented to resellers by Kay Detering (pictured) from Terra’s technical marketing engineering department.

While Terra isn’t yet a force in the UK PC market, or as big as the likes of HP, Dell or Lenovo, it’s well-established in its home country of Germany and is enjoying its 30th anniversary.

To celebrate, Terra is offering the option to upgrade from standard warranty to on-site service for €1 on desktop PCs, from July 1st.

For Terra service partners, Terra will send repair kit to their office or end user address, and they get £50 per hour for time on-site and 45p per mile to or from the destination for handling the on-site service.

Many resellers PCR spoke to at the event said they are Terra partners because of the solid support and margins that the vendor offers them.

But seeing the 15.6-inch convertible up close and personal, it’s clear that this brand is not just about being a cheaper alternative – it’s getting aggressive with the big boys. It’s an impressive-looking bit of kit – and packs a punch too, featuring an NVIDIA GeForce GT940M, 2GB graphics, 256GB SSD and an Intel Core i5-6200U powering Windows 10.

Other devices presented included the 1775 and 1549 gaming systems, a 4K gaming notebook, rugged tablets and small form factor desktops. It also spoke about its server business at the event, the Terra Slim PC and Terra Cloud.

Exhibitors included Brigantia, Synaxon and CompTIA, while the likes of Intel and CompTIA also gave talks. In addition, a virtual reality demo area allowed delegates to experience the technology first-hand.

Terra Computer UK’s Neil Jensen revealed how the firm now has 14,000 reseller partners and its UK business is doubling its revenues each year, while Thomas Knicker spoke about how Terra wants to fight against the A-brands in the market.

It’s certainly offering the channel a strong alternative.