Entatech condenses divisions, appoints David Atherton as chairman

Entatech UK has condensed its divisions from nine to four and launched a series of multi-touch campaigns to promote itself as the ‘go-to’ provider for resellers.

Entatech has undergone a product rebrand, housing its brands into four key areas: PC Components & Gaming, Systems & Peripherals, Networking & Connected Home, and Retail & Software.

To support this, Entatech have devised a series of multi-touch campaigns to share the vision with their resellers, demonstrating its current and planned position within these key product areas.

“My vision with Entatech is to drastically sharpen the focus and only compete in areas where we have a significant and demonstrable competence in the eyes of the customer. I believe what we don’t do is currently more important than what we are doing – and that will involve some very tough decisions.” Dave Stevinson, Entatech’s managing director.

The campaigns, which will focus on key product categories and sub-categories from memory to PSUs, will promote not only Entatech as a key provider within the product area, but will also focus on the promotion of the brands Entatech hold within each specific category.

Each campaign will consist of digital marketing on Entatech’s newly developed e-commerce website, Entaonline.com, updates on Entatech’s social media platforms and webinars hosted by Entatech Product Managers and key vendors.

As part of this campaign, Kingston will act as Headline Sponsor for the month and will be holding a free webinar, hosted by a member of their Technical team, on Wednesday 22nd June. Further information on focus of this webinar and how to attend is soon to be released.

The distributor has also announced the appointment of David Atherton as chairman of Entatech UK Limited.

"After several years out of the game I am delighted to return to the industry, especially to work with such a skilful and trusted colleague as Dave Stevinson, whom I have known for over 25 years. Despite a changing technology world, best management, service and delivery principles remain constant, and this is a market I know well and I’m hoping to add value to the Entagroup," said Atherton.

“I have known Dave for many years and have always been impressed with the manner in which he works. His track record speaks for itself. He is the right man to strengthen our leadership team and I cannot wait to start working together again,” commented Dave Stevinson, managing director of Entatech UK.

Find out more at www.entaonline.com

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