Channel news: Exertis signs Swann, Tech Data launches ‘One Microsoft’ promotion, Exponential-e appointments

We round up the latest channel partnerships, distribution deals, partner programmes and more from the IT and tech industry.


Exertis has entered a distribution agreement with Swann to offer its entire portfolio of products including security cameras, DVRs and NVRs, wireless and IP cameras, video doorbell systems, and the new Xtreem drone range. All will be available to retailers, installers and exclusively to B2B resellers.

Sarah Potter, Exertis networking general manager, said: “Swann is a well-known and trusted brand in the security market with affordable and easy to use products that range from state of the art HD CCTV and security cameras for business through to home security products. We look forward to growing Swann’s presence in retail and building an enlarged B2B channel for the vendor.”

Recent new product developments include state of the art professional quality super HD (such as 3, 4 and 5 Megapixels) and ultra HD 4K recording systems and cameras for business and a free SwannOne app, a single platform that allows users to control video surveillance, alarms, locks, lighting, sound alerts, temperature, energy management and more from a smartphone or tablet.

Paul Birch, Swann’s VP of Europe, added: “To build on our success, we need a logistics and distribution partner capable of supporting us and expanding our business. We chose Exertis for their strong retail and B2B customer relationships, their professional and market driven teams and their depth of expertise across a wide spectrum of technologies.”


Tech Data is running a promotion that aims to support partners in driving sales of Microsoft devices in the run-up to the vendor’s 30th June year-end.

The ‘One Microsoft’ incentive scheme will encourage and reward resellers for hitting key targets for sales of Surface, Lumia smartphones and cloud solutions.

Participating resellers will have a chance to win a number of prizes, including an all-expenses-paid, three-night trip for two to Canada that includes a four-by-four bear viewing tour, and driving, spa and sight-seeing experiences, as well as plenty of free time.

Mark Whittle, Microsoft Business Manager at Tech Data, said: “The idea is to drive add-on business and get partners to attach the different product categories of Surface, Lumia and cloud-based services like Office 365 and EMS, selling them together as one solution.

“All Microsoft Cloud solutions business will be transacted via the Cloud Solution Provider (CSP) programme, which continues to gather momentum. CSP is the best way and it is also becoming the normal way to do business on Microsoft solutions. Sales of Surface and Lumia devices will be transacted through InTouch and the Tech Data sales floor as usual.“

Tech Data Europe was one of the first distributors selected to participate in Microsoft’s CSP programme, which expands cloud sales opportunities for resellers by enabling them to sell combined services and directly provision, manage and support customers.


British cloud and network provider, Exponential-e, has announced the growth of its channel sales management team.

Liam Montague has been promoted to Channel Sales Team Leader, Referral after fast-tracking his career through Exponential-e’s Sales Academy, while David Yates has also been appointed Channel Sales Team Leader, Referral following his return to Exponential-e, having been one of the original members of the company’s channel team.

As a team leader, Liam Montague will be responsible for expanding and building Exponential-e’s relationships with partners of all sizes, and heading up the team’s sales strategy. Liam joined the Exponential-e Sales Academy as a graduate in 2009, and in just over six years, has progressed to team leader.

As Channel Sales Team Leader, Referral, David Yates will be leading the development of the channel referral team. Having previously spent four years at Exponential-e, where he helped with the conception of the company’s channel team and managed Exponential-e’s office and sales team in Reading, David has returned to the company from a data sales team manager role at Alternative Networks, an Exponential-e reseller customer.


HP has announced new mobile and business intelligence software to help business IT managers make their print environment more mobile, secure and productive.

The new offerings include mobile print software that makes printing from mobile devices to printers on a corporate network easy and accessible. It also includes new business intelligence tools that help IT understand and optimise their printer fleets for better performance

“Our customers need print infrastructure that gets their employees working even more efficiently,” said Edmund Wingate, head of JetAdvantage Solutions, HP. “Today HP is delivering new tools for IT managers to improve mobility, management and security so that printing is fast, reliable and sure to boost productivity.”

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