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Dixons Carphone: ‘UK consumers are ready to spend, they just need to be tempted with great deals’

Dixons Carphone has unveiled its latest trading statement, revealing rising sales in Q4, with CEO Seb James commenting on the state of mind of UK consumers.

Group like-for-like revenues were up 5% in Q4, as well as in the full year, with James noting a ‘very strong performance’ in the firm’s mobile phone business in the UK.

Growth has been seen in pretty much all businesses across the Group, and as a result, Dixons Carphone is confident in narrowing its profit range upwards, with PBT now expected to be between £445m and £450m for the year, an increase of approximately 17% over last year.

“There has been much commentary about the state of mind of UK consumers, commented James. “Our view is that consumers are ready to spend but have – rightly – become more canny, and so need to be tempted with great deals and exciting new products.

“We see this as encouraging; after all, launching new technology well, creating fun events and coming up with great deals for customers in both the digital and physical worlds is our stock-in-trade.”

Touching on the UK and Ireland in particular, James said the retailer has an ‘excellent’ year, with full year like-for-like revenues up 6% driven by mobile phone market share gain together with good growth in electricals.

Total revenues grew by 2%, and Q4 like-for-like revenues grew 4% in the UK and Ireland.

There are now 273 Carphone Warehouse stores-within-a-store open within the group’s 3-in-1 formats. “These continue to perform well, said James. “Our pricing versus the market is at its most competitive ever, customer satisfaction scores are at all-time highs and we continue to gain share in both mobile and electricals.

“The acquisition of Simplifydigital, the UK’s largest – and fastest growing – multi-channel switching platform, leaves the business well-positioned to benefit from growth in the multi-play market.”

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