Gekko’s Dan Todaro to give store Masterclass talk at PCR Boot Camp 2016

You don’t have to overhaul your business to make a positive impact on sales.

Dan Todaro, Group Managing Director at Gekko, will be giving a masterclass on how to reinvirogate your store at PCR Boot Camp 2016, which takes place at Emirates Stadium on Wednesday, May 18th.

Todaro’s talk during the event’s unmissable conference stream will explore the practical changes you can make to alter how customers perceive your business, and gain a competitive edge on the competition.

"Retail is one of the most dynamic of industries, it changes quicker than you may think to meet the needs of consumers more than any other and to great effect," said Todaro. "Brands help evolve that change and through BTL marketing initiatives we make a brands ATL work harder to enhance the customer experience and achieve a sale not just of your products but also your brand.”

The 6th annual PCR Boot Camp South will bring together 250+ of the leading small to medium sized resellers, retailers and systems builders in the PC retail industry, all of whom are looking to discover new ideas, make new connections and stay at the forefront of innovation in tech retail.

The new venue – at Emirates Stadium in the heart of North London – will offer delegates and expo partners easily-accessible, top-class facilities.

As usual, the morning will kick off with a conference, which will include a number of talks from industry experts, as well as panel sessions that will inform, educate and inspire on topics directly relevant to technology dealers.

The afternoon expo will provide a platform for attendees to check out the latest products and services on offer, network with peers and do business with manufacturers, distributors, buying groups and more.

PCR Boot Camp 2016 has a range of Expo Partner packages available for vendors and distributors looking to engage with the UK’s PC and tech retailers, resellers and system builders. The event offers an unparalleled opportunity to meet both existing customers and secure new business.

To become a Boot Camp Expo Partner, contact Jennie Lane at jlane@nbmedia.comor call her on 020 7354 6000

PC and tech retailers, resellers and system builders can now register to attend Boot Camp 2016 completely free of charge. All delegates will get the chance to learn during the conference session, then meet new and existing distributor and vendor partners during the afternoon expo. It is, quite simply, unmissable.

Exhibitors for PCR Boot Camp 2016 include VIP Computers, M2M Direct, AOC, Philips, Nightwatcher and ESET as Gold Partners, and Terra Computer, Qsan Technology, Hannspree, CompTIA and Fortune Technology as Silver Partners.

For more information about PCR Boot Camp 2016 and to register to attend for FREE, visit

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