Who took home a 2016 PCR Award? Check out the full list of winners here

The annual PCR Awards took place at the Royal Garden Hotel, Kensington on Thursday March 10th to celebrate the industry’s finest.

Distributors, retailers, vendors and channel service providers came together for the circus-themed awards and networking event, which recognised the top companies and brands in the UK PC and tech channel over the past 12 months.

24 awards were handed out on the night across four categories – Frontline, Channel Services, Distribution, Vendor – as well as the big Grand Prix award.

Exertis picked up three awards in the distribution category, while Entatech was awarded two – and Dell (pictured) left with the biggest prize of the night for its exceptional past 12 months.

Here’s the full list of PCR Awards 2016 winners:

System Builder – PC Specialist
Independent Retailer – Sweethaven Computers
National Retailer – John Lewis
Reseller – AAG Systems
Online Retailer – Amazon

Dealer Services Provider – Network Group
Analyst – GfK
Marketing/PR Agency – Zaboura Communications

Software Distributor – Entatech
PC Gaming & Hardware Distributor – VIP Computers
Components Distributor – Exertis
Peripherals Distributor – Exertis
Consumer Electronics Distributor – Widget
Marketing & PR – Ingram Micro
Service & Support – Entatech
Distributor of the Year – Exertis

Software Publisher – Microsoft
Peripherals Vendor – Razer
Components Vendor – NVIDIA
Desktop PC Vendor – Terra
Mobile Device Vendor – Samsung
Networking Vendor – Synology
Service & Support – LogicNow


For many years Dell sold computers direct to customers, but over the past few years it struck distribution deals with the likes of Ingram Micro to offer a larger range of products – software, hardware and services – to commercial customers in the channel.

Today, Dell’s channel business generates more than half of its EMEA business revenue, with over 70 per cent of its enterprise business going through the channel. From gaming (its Alienware brand) to the enterprise, the company recorded double-digit revenue growth through distribution in 2015, and made a £44 billion swoop for VMware owner EMC last year in the tech industry’s largest deal.

We hope you all had a great night and we look forward to seeing you at next year’s show. Be sure to check out the next issue of PCR for more information on the winners.

Feel free to tweet us your comments and photos using the #PCRAwards2016 hashtag on Twitter. And look out for our 2016 PCR Awards photo gallery on Facebook.

2016 PCR Awards partners include: Entatech as Headline Partner, Exertis as After-Show Party Host, Frontline Category Partner BullGuard, Vendor Category Partner CompTIA, Photobooth Partner Hannspree, Gold Partners AOC, Centerprise, Intel and Symantec, Event Partners Qsan, Nvidia and TrustATec, M2M as Entertainment Partner, Acer as Drinks Reception Partner, Smithie UK as Red Carpet Partner, and SK Hynix as Gift Partner.

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