PCR Tech and IT retail, distribution and vendor news
Tech Data has launched a new set of online tools for SMB resellers, including a streamlined marketing portal with access to template emails, web banners and white papers from top-name vendors.
The distributor has also released a set of web store options with a simple data feed provided free of charge.
These new resources are being made accessible through Tech Data Accelerate, an SMB-focused microsite that also provides quick links to Tech Data’s credit elevator, vendor partner programmes and events.
The new marketing portal has been developed to provide a fast and easy way for resellers to quickly produce customer emails from a range of marketing templates, which they can further enhance with their own messages, links and contact details.
Over 30 vendors are represented in the portal, with leading names including HP, Microsoft, and Samsung providing SMB messaging, and public sector-focused messages provided by Cisco, Dell, Lenovo and others.
The template emails focus on a wide spectrum of topics and messages, to product announcements and tactical pricing promotions. Resellers can simply mix and match messages to achieve a broad market appeal.
The Tech Data web store service is also accessible via the Accelerate pages. Resellers and retailers that register can make use of a simple data feed free of charge, enabling them to offer display details and pricing of Tech Data’s entire portfolio within their own website.
For £395 per annum, resellers can have their own ecommerce site with fully functioning shopping cart, allowing customers to place orders online with them. Tech Data will dispatch orders directly to the end user in the reseller’s name. A full website construction and maintenance service is also available for £995 per annum.
“The creation of these important new tools is part of Tech Data’s ongoing programme of development and investment in making it easier for resellers to do business,” said Cathi Low, director of SMB at Tech Data.
“We have listened to our customers and developed these resources to meet their needs. We see the marketing portal as an important tool for resellers who are unable to generate their own marketing materials and we believe a great many resellers will be able to use it on a regular basis.
She added: “The web store provides a very simple way to offer products from our portfolio on their own website to their own customers. In both cases, all this is done under the reseller’s own brand, and with their own messaging and pricing. The Accelerate pages provide them with easy access to these and the other resources we make available to help SMB resellers develop and grow their sales.”
Find out more about Tech Data’s new SMB reseller tools at www.techdata.co.uk/accelerate
