IT market research company CONTEXT has announced that Keith Henry will be joining the company to head up sales and marketing.
Henry will also form part of CONTEXT’s Executive Committee. With his extensive field experience of strategic selling, Henry has a specialised awareness of how to guide and support client requirements for marketing intelligence, business planning, and tactical go-to-market solutions across organisational structures and geographies.
“Keith brings a wealth of experience in today’s technology information business,” commented Jeremy Davies, CONTEXT co-founder and CEO.
“We are looking forward to Keith joining our Team, and building a customer-centric organisation to support our expansion both globally and into new research areas.”
He was previously at Outsell, a global agency providing data, analytics and insights on the Information Industry, where he was SVP for Global Sales.
Prior to that, Henry spent over 20 years at International Data Corporation (IDC), the global provider of market intelligence and advisory services for the business and consumer information technology market, leading sales and marketing across the EMEA region.
"I’m happy to be joining CONTEXT at an important point in the company’s life,” he commented.
“The opportunity to grow the company significantly is there, and I am looking forward to heading the Team that will make that happen while bringing improved services and geographical coverage to our customers and data partners around the world.”