Ingram Micro to offer greater Cisco XCHANGE discounts to EMEA resellers

Ingram Micro UK has announced that it is enhancing its Cisco XCHANGE program for reseller partners in EMEA region. 

The enhanced XCHANGE program offers greater discounts across all Cisco architectures, comprising routing, switching, wireless, security, collaboration and data center. The streamlined process does not require deal registration or approval.

Resellers will be able to deliver life cycle solutions and capture incremental business as they refresh existing customer product with Cisco-certified solutions through the XCHANGE program.

XCHANGE supports the environment and contributes to the circular economy by rewarding, with discounts, the removal and destruction of old products from Cisco and other selected networking vendors in an environmentally friendly way and in line with local requirements.

XCHANGE is specifically for partners who are looking to do deals between US$5,000 – 25,000. Generating the promotion code and applying the discount to the order is extremely easy and quick to do using the specially developed and intuitive program tool, says the distie.

“We had a very positive experience with the launch of the first version of this program in Europe. We believe this is a truly attractive and beneficial program for our reseller partners. The program enables resellers to be more competitive in the market and to be more profitable when selling Cisco,” commented Mark Chlebek, senior director, Advanced Solutions EMEA, Ingram Micro.

Last week, PCR reported that Ingram Micro had been acquired by Tianjin Tianhai, a logistics provider that is part of Chinese conglomerate HNA group.

Ingram and Tianjin Tianhai have entered into a definitive merger agreement, which will see the distie sold for around $6 billion.

The distie has said that all lines of business, as well as all regional and country operations, will to continue unaffected.

Since then, rival disties expressing surprise at the Ingram news have contacted PCR. Read their reactions to the acquisition here.

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