Exertis adds Hitachi projectors and flat panels to its AV offering

Distributor Exertis has announced a new partnership with Hitachi Digital Media.

The partnership represents a strategic step for both parties, with Hitachi complementing Exertis’ AV offering, and Exertis providing Hitachi with an expanded route to market.

“Hitachi is the perfect complement to our current AV portfolio by broadening our high end installation range as well as adding depth to our education and corporate offering,” said Ian Aitken, Exertis AV general manager.

“With Hitachi’s ‘best-of breed’ 3LCD and DLP ranges and new LED Phosphor products arriving mid-year our customers have a perfect opportunity to grow and extend their business. Our ability to take the brand into new corporate and retail channels is a win-win-win opportunity for the channel, Exertis and Hitachi.”

The partnership will further fuel growth opportunity for Exertis’ customers wanting to add AV technology to their mainstream IT products and services portfolio.

Hitachi B2B sales manager Ioan Williams, added: “I am delighted to announce this strategic partnership. Exertis’ comprehensive corporate and retail customer relationships allied to its specialist AV expertise and high standards of customer service gives Hitachi a strategic platform on which to increase our brand presence and deliver future growth.”

Hitachi is a leading manufacturer of display solutions. The Digital Media Group is the EMEA sales and distribution arm of Hitachi Ltd, a subsidiary of Hitachi Europe Ltd.

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