DISTREE EMEA 2016 unveils new product categories for Diamond Awards

DISTREE Europe, Middle East & Africa (EMEA) 2016 will host the second annual DISTREE Diamond Awards in the region.

The DISTREE Diamond Awards are open to all technology brands participating at DISTREE EMEA. The 2016 DISTREE Diamond Awards for EMEA will cover 22 separate categories including hot product categories such as drones and robotics, headphones, smart home solutions and wearables.

Alexandra Sinson, Event Director for DISTREE EMEA, said: “Some brands have amazing products. Some brands have exceptional go-to-market models. The DISTREE Diamond Awards recognise brands that successfully combine both of these elements as part of an overall strategy.”

During the course of the event, hundreds of the regions top distributors, retailers and e-tailers have the chance to assess exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction.

The 22 categories included in the EMEA DISTREE Diamond Awards are as follows:
– Audio
– Business Solutions
– Cases, Covers & Bags
– Components
– Drones & Robotics
– Game Changer
– Gaming & Gaming Accessories
– Headphones
– Home Entertainment & Appliances
– Home Networking
– Imaging & Printing
– Mobile & Tablet Accessories
– Mobile Phones
– Multicategory Vendor
– Outstanding Performance
– PC Peripherals & Accessories
– PCs, Tablets & E-readers
– Power & Charging Solutions
– Smart Home Solutions
– Software & Applications
– Storage & Flash Memory
– Wearables

“All brands operating in these categories that wish to accelerate, invigorate or build their consumer channel sales in EMEA are invited to enter the DISTREE Diamond 2016 Awards,” added Sinson. “Winning a DISTREE Diamond Award highlights the brands offering a true win-win business proposition – products that will sell, and a channel model that makes sense.”

The DISTREE Diamond Awards serve as recognition for companies that offer a compelling overall strategy. Selected exclusively by channel partners, the DISTREE Diamond Awards are a hallmark of quality in terms of go-to-market strategy and product portfolio for brands that are selected to receive an award.

The winner in each category is determined through votes cast by hundreds of channel partners during DISTREE EMEA.

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