Brother UK has appointed Mike Anderson to lead its 25-strong marketing team.
Anderson has more than 13 years of experience in traditional and digital marketing and has worked for Brother UK for the past five years, most recently as market development manager.
In the head of marketing role, he will lead the UK marketing team and have strategic responsibility for all areas of marketing, including advertising, corporate communications, digital, events, public relations and mobile.
Commenting on the appointment, Phil Jones, managing director of Brother UK, said: “Mike has played a fundamental role in the development and execution of our marketing activity over the past five years and his knowledge and insight of the business, as well as the wider technology sector means he is well placed to spearhead the next stage of our strategic development.”
Anderson added: “Brother UK operates in a dynamic, fast-paced sector and in order to make a positive impact on the bottom line it is essential that all marketing activity underpins our wider business strategy. Building successful customer and partner relationships is fundamental to that strategy and I’m looking forward to using my experience of working directly with our customer base to further understand how we can enhance such relationships through the delivery of tailored content and insight.
“With the support of such a strong team I am confident that we will continue to deliver award-winning campaigns that deliver real results for the business.”
This is not the only managerial appointment that Brother has announced in October. Earlier this month the printer vendor appointed Nicola Willis as business manager for scanner products as it looks to grow its share of the scanner market.
Last month, MD Phil Jones was awarded fellowship status of the Institute of Directors (IoD) – the highest level of membership in the business leaders’ organisation.
“I’ve been a member of the IoD for many years and I’ve benefitted from its membership throughout my career,” said Jones.
“It plays a vital role in enabling business leaders to collaborate and share insight and experience, both nationally and across the North West, so it is a real privilege to receive this recognition.”