Veho has bolstered its sales team with the addition of Paul Harrison as the vendor’s director of sales.
The appointment comes as the firm plans to expand its territories and increase its retail sales.
Harrison joins Veho from kitchen appliance manufacturer Kenwood and Braun, where he held the position as director of sales for over six years.
He brings a wealth of experience to the role at Veho, as Harrison also previously worked at BSH home appliances for three years as national account manager, plus he also spent a year at Specturm Brands also as an account manager.
Ben Vallance, commercial director at Veho, said: “Our appointment of Paul aligns with the Veho brand growth and our strategic target to aggressively grow territories and retail sales.
“We are very pleased to welcome Paul Harrison to the management team at Veho. Paul has excellent credentials and has a proven track record in brand growth through relationship management and sales leadership.“
Harrison added: “I am very excited to be joining Veho Group, a fast growing tech business underpinned with fantastic UK designed products.
“Achieving the next stage of growth will be a key focus rewarding our trade partners along the way. I look forward to meeting our partners with the team and finding new and innovative ways of achieving sales growth.”