93 per cent of IT resellers say that their clients have purchased additional products or services as a result of working with them on data recovery projects.
Additionally, three quarters (77 per cent) of resellers believe offering data recovery services builds customer loyalty and reduces customer churn.
Plus, four in five resellers see client demand for third party data recovery services, according to new research from data recovery services provider Kroll Ontrack.
"Offering data recovery services (through either in-house solutions or a third-party provider such as Kroll Ontrack) allows resellers to see thousands of pounds added to their bottom line via add-on sales of IT services, software and hardware," said the company in a statement.
"Assisting customers with data loss and erasure issues also allows resellers to see benefits beyond financial gains. A provider can support the reseller’s customers through supplying on call consultants to work with the partner’s customers throughout the data recovery and data management process. This not only benefits the end customer but builds loyalty between the customer and reseller."
Kroll Ontrack launched its Authorised Partner Programme in October 2014, with 10,000 partners in the UK and more than 100,000 globally. The programme offers referral fees/discounts and a trained team of consultants to assist the partner and their customers throughout the data recovery and data management process.
The firm also launched an hosted erase service to help partners offer additional services including a data wiping solution which it says offers a new revenue stream for resellers.
Phil Bridge, MD at Kroll Ontrack said: “It’s very positive that reseller partners can increase overall sales from providing data recovery services to their clients.
"Beyond this, it’s encouraging that resellers are seeing increased customer loyalty by offering a more technical data recovery service. It helps create a relationship of trust in which clients know they can turn to their IT partners for help in even the most challenging circumstances.”
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