We caught up with Cube52’s co-founder, Matthew Munson, to find out about the dangers of ‘Shadow IT’, why every businesses should be looking at hybrid cloud solutions, and how IT purchasing is changing.
How did the company start?
Cube52 was founded my business partner Robin Ellis and myself. Between us we have around 25 years of experience in the data centre industry. We reinvested £3 million from the sale of BlueSquare Data, the data centre based provider of colocation services, which we sold in 2010, and spent the last two years developing the company.
We have invested heavily in technology innovation to offer the partner community an extra layer of credibility for them to add value to their client base and expand their cloud offerings.
What services do you offer?
Cube52 is a new white-labelled cloud solution for the channel. The platform was formed to enable the partner community to build and deploy its own branded applications on an infrastructure that can scale – from dedicated private cloud to fully elastic public cloud.
Cloud has been one of the most talked about IT subjects over the past few years. How much more do you think this sector can grow?
The way organisations are purchasing their IT is changing, with a move from ownership towards software and service on-demand. The trend is shifting to cloud computing and moving services away from local computers into cloud in order to increase efficiency and reliability.
How important is it that businesses make sure their employees are using enterprise cloud services and not consumer services?
Shadow IT is a very big threat to companies who have not fully embraced the cloud. With the advancement in mobile technology, many employees within an enterprise are using their own phone, and their own private email account in the absence of anything provided to them by their IT department.
If companies are not providing their staff with basic IT essentials, they are forcing their staff to provide the required technology for themselves, which is when shadow IT becomes an issue.
When employees bypass the IT department, the business’s information security is at a great risk and potential revenue in turn could be impacted.
How are trends such as remote working and BYOD affecting how businesses use cloud services?
Many major businesses across the globe have already switched from on-premise IT solutions to the cloud because of the advantages it brings.
With the advancement of mobile technology, business can now be done anywhere where there’s an internet connection, and cloud computing enables businesses to make the most of this by allowing staff to access their applications and files on the go.
This can be extremely beneficial for businesses that employ freelancers for example, or employees who frequently have to travel. The flexibility that the cloud brings can be especially helpful at times where it may be difficult for staff to get into the office – businesses can be run from any location as employees are not reliant on on-premise technology or servers.
Is the cloud relevant to every business?
Hybrid cloud is a valid choice for all businesses in all industries, depending on the workload and the circumstance. It’s more about choice; there is more choice available to the market than there ever has been in terms of how to provide modern IT services.