Social media can be a bit of a minefield. Which networks will your customers be on? How often should you post? How can you tell if you’re doing it right or just shouting into the void?
Despite some of the new things you might have to learn, or that little extra time you may have to spend each day, social media is fast becoming integral to many businesses.
Retailers especially can benefit from being able to instantly respond to customer queries and utilise social media to advertise special deals and promotions.
As well as spreading your brand’s message and sending updates to your current customers, social media can be used to figure out how people view your business, track your growth, and even figure out which trends to jump on board with to get your name in front of new potential customers.
The idea of posting to Twitter, Facebook, LinkedIn, Google+ and more can quickly start to feel like a daunting task. That’s why there’s a growing number of social media management apps out there, all designed to help businesses of all sizes to save time, while getting the most of social networks.
So if you’re not already a social media maestro, check out IT Channel Expert’s list of the top 10 social media management apps for businesses.
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