The Open Gaming Alliance (OGA) has announced that PC vendor Lenovo is the latest company to become a corporate member.
The OGA is a non-profit trade organisation that focuses on the games industry, which works to encourage growth and diversity within the gaming sector.
Lenovo joins other current members including Intel, Dell/Alienware, Logitech, Razer, Unity and Webroot.
Dilip Bhatia, VP for WW marketing, PC and enterprise group at Lenovo, said: “As gamers continue to drive PC growth around the world, we are excited to join OGA’s gaming ecosystem to identify opportunities and best practices with other industry developers and influencers.
“This fall, we will be bringing to consumers an exciting new series of premium gaming desktops and laptops that will take PC gaming to the next level.”
The OGA also provides a range or resources to its industry members including research, best practice guidance and marketing support.
Drew Johnston, president of the OGA, added: “Lenovo is the leading provider of personal PCs, and the biggest provider of mobile phones in the important China market.
“You can’t talk about either as a gaming platform without including them. We look forward to the valuable insight they bring to the table, and their help in delivering the best knowledge and guidance for our members to be successful.”
This news comes after Lenovo unveiled its new logo at its Tech World event.