As the wearable market continues to grow, new research from Avangate reveals how willing consumers are to use their new tech for making purchases.
The new report looks at how consumers select, use and pay for online services, and found that 64 per cent of respondents were willing to make a purchase on a wearable device.
“Our data proves what we’ve long suspected: Digital transformation is changing consumer behaviours, and businesses need to adapt in order to take advantage of the New Services Economy,” said Mike Ni, Avangate’s CMO.
“Consumers expect to interact with vendors and merchants at every point of engagement, whether online, in-store, in-app, via your call center, or even through partners. Every transaction is a revenue moment and needs to be a frictionless user experience – from initial purchase, to upgrade or downgrade, vacation hold, and early renewal.”
The survey also found that excessive checkout processes, manually reentering payment information and inflexible payment options are three of the most common factors that negatively impact consumer purchasing decisions.