New partner programs at WD and Panasonic

Two tech vendors have outlined new partner initiatives this week.

Western Digital (WD) has revealed its enhanced myWD Partner Program, a loyalty channel programme for MSPs, VARs and system integrators. 

The new myWD site offers features including solution selling centres on growing markets such as surveillance, NAS and data centre, discounts of up to 40 per cent on qualifying products to be used for demonstration, testing or internal use, plus marketing assets.

There is also on-demand online product training through WD University, and a points system, where members earn rewards based on purchases of WD products from authorised distributors.

“Since the launch of myWD in 2012, the program has grown to over 25,000 partners worldwide spanning across 190 countries and 17 languages,” said Jamie Vo, VP of WD’s worldwide marketing.

“With the relaunch of myWD, WD is proving its commitment to invest in the channel by presenting our valued partners opportunities to build their business in the growing storage applications of NAS, surveillance and datacenters.” 

Panasonic, meanwhile, has launched a new B2B Partner Portal to cover more products, and make it easier for distributors and resellers to access customer-facing information and register new business. 

The new web-based service is open to clients across the company’s Visual Systems and Communications divisions Europe-wide, and will be expanded to other business divisions later this year.

Professionals who sign up for the scheme have access to the latest product information, sales news and business incentives, with rewards scaled according to the level of partnership. 

The Partner Portal categorises clients between three different partner levels: Registered, Expert or Solutions – depending on the client’s level of training and sales volume.

The Partner Portal features a full product library linked to a central database, an online training programme and provides answers to product-related questions. High level partners will also benefit from end user business lead allocation. 

Valerie Poret, Panasonic European Channel Manager, said: “The Partner Portal is about closing the gap between Panasonic, our channel partners and the end user. Clients will have access to a wealth of resources through the portal allowing them to maximise potential sales and achieve the highest levels of service for our shared customers.” 

For more information visit bizpartner.panasonic.net/eu.