Winner of 2014 PCR Woman of the Year secures promotion

Sarah Shields now heads up Dell’s UK distribution sales

Dell’s UK sales executive director and general manager Sarah Shields has been promoted.

Shields confirmed to PCR she will now be responsible for consumer, SME, channel and distribution sales for the PC vendor going forwards. She was previously focused on consumer and SME sales direct.

Dell’s distribution partners in the UK include Ingram Micro and Exertis.

Shields was voted PCR Woman of the Year last year at our inaugural women in tech networking and awards event. 

The networking bash was organised following the success of PCR’s Top 50 Women in Tech article last year, and the event will return again for 2015.

Shields also told PCR at last year’s PCR Boot Camp North event that Dell is considering allowing retailers and etailers to sell its Alienware gaming PCs to consumers for the first time.

Check out an upcoming issue of PCR for an exclusive Dell announcement

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