Supermarket sees itself as a big retailer for tech

Tesco eyes growth in desktops and laptops

Retail giant Tesco has revealed to PCR plans to grow its footprint in the desktop PC space.

Kasia Kowalska, buying manager for computing at Tesco, told PCR: “From relatively small base we have seen good year-on-year uplifts in desktop PCs sales. We plan to continue our growth in this area.”

The grocer has also seen strong laptop sales.

"Laptop category performance throughout 2014 had been really strong – we more than doubled our share in the market," Kowalska added. "We have seen this strong performance extend into January 2015 which bodes really well for our plans to grow this year.

“We see ourselves as an even bigger and more convenient retailer for the PC and tech category because of our store footprint and our click and collect offer.”

Tesco launched its own Hudl 2 tablet last year which has also been performing well. 

The Hudl was released in October 2014 and features a 8.3-inch Full HD touchscreen, 5MP rear camera and 16BG storage.

Read the full interview with Kasia Kowalska in the upcoming May issue of PCR.

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