PCR Tech and IT retail, distribution and vendor news
Acer is planning to launch a new rewards programme for its channel partners in April.
Acer UK’s head of marketing Linda Hassall told PCR: "With our distribution and channel partners we will continue to improve our service levels and communication tools.
"We are revisiting our Acer Synergy partner programme and April will see the launch of a new Acer rewards programme for our channel partners. We will continue to engage and excite with a product portfolio that spans one-inch to a 100-inch."
With regards to Acer’s marketing plans this year, and what its partners can expect, Hassall added: "We have a multi-channel marketing strategy: Our aim is to emotionalise our products and strengthen brand values.
"In the consumer landscape we will continue with our integrated marketing approach, ensuring we are at every touch point on the consumer’s purchasing journey; advertising across OOH, digital, print and mobile, in-store theatre, experiential campaigns and expert sales training at store level to ensure customer satisfaction."
More info on Acer’s current Synergy partner programme can be found here.
Read the full interview with Linda Hassall on Acer’s new products, wearables and Windows 10 in the upcoming May issue of PCR, out next week
