The store sells imported food, shoes, toys and kitchenware

Amazon opens store on rival marketplace Tmall

Online retailer Amazon has opened a web store on rival online marketplace Tmall in China, which is owned by Alibaba.

The store, which sells imported food, shoes, toys and kitchenware, highlights Amazon’s ambitions to expand its business overseas.

However, Amazon has not opened a store on any of Alibaba’s regional websites like the UK or US sites.

International sales only accounted for 38 per cent of the company’s revenue, with the majority coming from the US, UK, Germany and Japan.

Amazon is entering the Chinese market at a good time, as a report from eMarketer predicts that retail ecommerce sales will exceed $1 trillion by 2018, accounting for 40 per cent of the global take. Whereas the US market (although steadfast in second place) will only total around $500 billion in the same year.

In other Amazon news: The company recently introduced a ‘make an offer’ feature into its marketplace, allowing shoppers to haggle the price on certain items.

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