Eight of the remaining ten Sony stores in the US are to be shut down.
However, the Sony retail experience will continue with store-in-store concessions.
Mike Fasulo, president and COO of Sony Electronics, announced the closing of the dedicated shops, but was happy to announce the company will open up new in-store shops, reports Twice.
The closures follow persistent corporate losses, as well as the closing of all 14 Sony stores in Canada.
The new mini Sony Experience shops will be located across 300 Best Buy stores, and about 100 showrooms run by the likes of Video and Audio Centre, Bjorn’s, Starpower, P.C. Richard and Son and ListenUp.
The dedicated Sony shops were originally designed as 4,000-square-foot boutiques, positioned in upscale malls.
The last two US-based Sony stores will continue to operate along with its website.
PCR has reached out to Sony to find out if it will close UK stores.
In other news: Sony recently announced that its answer to Oculus, Project Morpheus, is expected to be released in 2016.