Ebuyer.com MD Stuart Carlisle sets out five-year plan to become UK's biggest tech etailer

‘We want to beat Apple Store and PC World’

Ebuyer.com has its sights on overtaking Apple Store and PC World to become the UK’s number one tech etailer.

“We’ve got a five-year plan, we’ve sat down with the board and the owner is massively behind pushing this brand forwards over the next five years,” said Ebuyer.com MD Stuart Carlisle. “Currently there’s Apple Store, PC World and then us.

“Over the course of the year we’ve already improved our online presence and our marketshare, so we’ve gone from having a 6.4 per cent share of the UK online computing market (including business machines) to 8.6 per cent.

“We’re double Microsoft and HP put together in the UK.

"I’d love us to be the biggest online tech company in the UK, and that’s where we want to take it not just over the course of the next year, but over the next three to five years as well. I’d love to be above Apple Store and PC World.”

Read PCR’s full report and Ebuyer warehouse tour here

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