PCR Tech and IT retail, distribution and vendor news
Distributor Westcoast has kicked off an Accessorise with Westcoast ‘Perfect Solutions’ campaign to help give resellers advice on key vertical markets.
A microsite has launched over at www.westcoast.co.uk/accessorise which boasts a free download of the Accessorise with Westcoast autumn/winter catalogue, as well as advice and key products in five markets: Education, Large Corporate, Health, SMB and Government.
For example, key products in the education sector include the Targus 3D Protection Case for iPad Air 2 and Microsoft Wired Desktop 400, with recommended products in the large corporate business sector including the Griffin MultiDock 10 Bay, the Veho Azuro Bluetooth Soundbar and more.
Accessories Product Manager for Westcoast, Ashley Watts, told PCR: "We would suggest that resellers use products that fit well in these key areas as a way in.
"Most of these end users are already familiar with tech products and are more than likely already buying it. So giving them a reason to buy it from you is a good start – better pricing, fast and reliable delivery, good contacts within the manufacturers all of which Westcoast can help to provide."
"[In the Perfect Solutions microsite], resellers have one place to visit to seek advice and see the key products available from a variety of different vendors. The products we have selected for each area are just an initial suggestion, of course we have a whole range of products within or portfolio that are ideal to create a ‘perfect solution’. Every end user has a different requirement and we feel Westcoast has enough options to cover a vast majority of these.
"We also have the Accessorise with Westcoast Brochure which can be requested by resellers for a completely FREE re-branded version. We can provide either a low res version for online, or a high res version for them to print (we can also provide printing costs).
"This means resellers can utilise a brochure that has already been created and approved by vendors without paying an agency to produce this for them."
Westcoast also hinted at the possibility of similar campaigns in the future.
"Throughout 2015 Westcoast will delve deeper into each sector to offer a more in-depth insight. Westcoast will also have exclusive product offers from vendors within the highlighted sector, along with some exciting reseller incentives," Watts added.
Check out the Accessorise with Westcoast ‘Perfect Solution’ microsite here
