Theme for next year's trade show in Germany will be 'd!conomy'; China named partner country

CeBIT 2015 to feature new data centre area

Germany’s IT trade show CeBIT will return with a new data centre area for 2015, as well as its popular Planet Reseller area.

The show – which will run from Monday March 16th to Friday March 20th 2015 in Hannover – will feature a new DatacenterDynamics conference, exhibition and networking section focusing on ‘The Business of Data Centres’.

The programme will explore how modern data centres are designed, built and operated, and how organisations should select data centre and cloud infrastructure partners for international growth.

At a press preview in London today, organisers told PCR that although the show is focused more on CIOs, the Planet Reseller area will return again for 2015. This restricted area in Hall 14 and 15 allows retailers, resellers and the media only in to look at the latest computing and tech products yet to hit the market.

The partner country for 2015 is China, whose Prime Minister is set to attend. Earlier this year David Cameron attended CeBIT – as the UK was the show’s partner country this year – where he announced growth plans for 5G and the Internet of Things.

CeBIT 2015’s theme for 2015 is ‘d!conomy’ – or the digital economy.

"We are experiencing a digital transformation in which IT is serving as a major driver of innovation," said a CeBIT spokesperson. 

"Under the featured “d!conomy” theme, CeBIT 2015 is addressing the ubiquitous digitization that is ever more strongly shaping our workaday and personal lives: Big Data, cloud computing, mobile access and social and security issues are increasingly interrelated and having major impact on business and society.

"Most recently it is the Internet of Things and all-encompassing networking that are strongly driving the development of business models, manufacturing processes and products – in every economic sector."

Speakers at the 2015 show will include the head of Huawei Enterprise Lida Yan, NATO’s Deputy Assistant Secretary General for Emerging Security Challenges Jamie Shea, and Trend Micro CTO Raimund Genes.

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