Nick Amer to listen to vendor pitches and help bring products to market

Westcoast director named new Channel Dragon

The Channel Dragons, a team of experts recruited to provide a route to market for emerging businesses, has announced that Westcoast has joined its panel.

The new Dragon is Nick Amer (pictured), Business Development Director at the distributor.

Channel Dragons works by channel services provider The Tech Crowd pitching on the vendors’ behalf to different distribution ‘Dragons’ every quarter on a one-to-one basis. If interested, the distributor can agree to supply the product to the UK market.

With a particular focus on wearables, app-cessories, audio/visual and health/fitness categories, The Tech Crowd says that Westcoast brings ‘significant distribution potential to some of the most popular emerging technologies’.

“Westcoast’s ability to sell into a wide variety of customer verticals and broad range of both consumer and business technology makes them an ideal addition to the Dragons,” said Jamie Plumridge, Founder and Managing Director of The Tech Crowd and the Channel Dragons initiative.

“Its dynamic and focused approach, highly driven sales teams and existing customer base can help provide a very attractive route to market for new Vendors.”

Nick Amer added: “Westcoast is delighted to be invited to join the panel of Channel Dragons and looks forward to the regular vendor pitches.

“It’s certainly a refreshing way to ensure a faster route into the channel, especially in a market where we are all seeing shorter product life cycles and speed is definitely of the essence. The team at Channel Dragons will be working hard to ensure only the latest and greatest ideas come forward to be presented and we can’t wait to see what they have to offer.”

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