Apple set a new sales record with its latest line of iPhones, selling over 10 million in one weekend.
Apple already reported record pre-orders of four million in the first 24 hours of the device being available.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO.
“We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
Just hours after the launch of the iPhone 6 and 6 Plus, repair firms and blogs got their hands on the devices to perform teardowns, revealing much bigger batteries than those used in previous models.
The first 24 hours of the launch also saw one of the first consumers to own the iPhone 6 accidentally drop it on a concrete floor on live TV.
Apple’s iPhone 6 comes in gold, silver or space grey, and will be available in the UK for a suggested retail price of £539 for the 16GB model, £619 for the 64GB model and, for the first time, a new 128GB model for £699. Additionally, the iPhone 6 Plus will cost £619 for the 16GB model, £699 the 64GB model and £789 for the new 128GB model.
Both devices will be available in the UK on September 26th.