"Our business is not based on having information about you," says the CEO

Tim Cook tells Apple customers it isn’t a ‘treasure trove of personal data’ for NSA

Apple is not in the business of storing – or supplying – data about its customers, the tech giant’s CEO Tim Cook has said.

The assurance comes just two weeks after Apple’s iCloud found itself at the centre of a celebrity nude picture controversy – although Apple itself has confirmed that only passwords and not its systems were compromised.

“Our business is not based on having information about you,” Cook said, as reported by The Verge. “You’re not our product. Our products are these, and this watch, and Macs, and so forth."

Cook also added that Apple does not read users’ emails or iMessages: "We have hundreds and millions of customers [but] it’s a very rare instance that there’s been any data asked. And one of the reasons is, we don’t keep a lot. We’re not the treasure trove of places to come to."

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