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Apple’s smartphone market share falls from 13.4 per cent to 11.9 per cent

Android steals 84% of global smartphone market in Q2

Research from Strategy Analytics has revealed Android’s platform share of the global market is at 84.6 per cent, for the second quarter 2014.

Google dominated the smartphone market, while Apple’s market share shrunk from 13.4 per cent to 11.9 per cent.

Similarly, Strategy Analytics also reported that Microsoft’s market share fell from 3.8 per cent to 2.7 per cent, while Blackberry fell from 2.4 per cent to 0.6 per cent.

During Q214, there were 295.2 million smartphone shipments, with Chinese manufacturer Xiaomi becoming the world’s firth-largest brand.

Strategy Analytics also revealed that although these figures are high, smartphone sales are growing at a significantly slower rate than past sales figures.

Linda Sui, director of wireless smartphone strategies at Strategy Analytics, said: “Global smartphone growth in the current quarter is at its lowest level for five years, and there are wide variations by region.

“Africa and Asia are booming, while North America and Europe are maturing.”

However, it was noted that Samsung shipped 74.5 million smartphones worldwide, capturing a 25 per cent market share. 

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