Luca Rossi appointed president for Acer EMEA

Acer announces EMEA management changes

Acer has made several senior staff changes with Luca Rossi appointed president for Acer Europe, Middle East and Africa (EMEA).

Current Acer EMEA president, Oliver Ahrens, will embark on a new challenge as president of the newly formed Pan-Asia Pacific regional operation which will encompass China, Taiwan and Asia Pacific.

George Huang, one of the co-founders of Acer and a long-time member of the board, has been appointed as the new Acer chairman, succeeding Stan Shih who has been invited to serve as honorary chairman.

Rossi joined Acer in 2009 as regional director of Acer Europe. In 2011 he was appointed as division director for the Packard Bell brand business, and at the same time led EMEA’s consumer division as vice president.

Oliver Ahrens served as the president of Acer China in 2009, where he grew Acer’s market share and revenue in China by almost threefold. He was subsequently promoted to senior corporate vice president in 2011 and returned to EMEA in 2012 as president to lead the operations.

The organisation changes and appointments will take effect on August 1st.

Acer said in a statement: "Today’s announcement is about putting the best qualified leaders into roles focused on restarting Acer’s growth. Acer is extremely fortunate to have a strong bench to draw on as it moves from a hardware vendor to an information, technology, communications company.

"With the grouping of China, Taiwan and Asia Pacific under one regional management, Acer expects to improve the allocation and sharing of resources, enhance competitiveness and boost business performance in the region."

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