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‘We will come to the market with the right product,’ says vendor on rival firms’ entrance into prospective sector

KD UK hints at kids’ wearable tech market debut in 2015

Kid’s tech specialist KD UK is planning to launch a wearable device for children in 2015, PCR can reveal.

Asked about the entrance of rival firms LeapFrog (pictured) and VTech into the prospective wearable tech market, Paul Joyner, head of technology sales at KD UK, told PCR: “We’re not launching anything in 2014, but watch this space for 2015.”

“We will make sure that if we do come to market, we will have the right product with the right requirements that children – as well as adults – are looking for,” he stated.

Joyner added that the firm was also in talks to bring its safety-focused devices to educational environments, saying: “There’s no reason why Kurio cannot be part of an educational platform as we move forward.”

He also teased at the company’s collaboration with UK mobile operators surrounding the launch of the first KD UK smartphone for children.

“We’ll reveal more in time. Watch this space,” he said. “We’re in discussion with a number of key airtime providers who love the product.”

The firm is also making waves in the traditional technology market – Joyner argued that retailers who dismiss kids’ tech as a novelty could miss out on a huge opportunity.

“We are expanding in the market and seeing consumer electronics retailers take advantage of the increased business and new opportunity of appealing to a younger market,” he said.

“At the moment, they’re giving that opportunity away to the toy market, but they’re becoming aware of how much volume has been achieved by the toy departments with tablets.

“So it’s now in their interest to tap into that and take some of that share.”

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